The fight against smoking in the last decade has reached incredible scale: threatening inscriptions on packs, frightening illustration stricter every year bans. From enjoyable smoking habit gradually turned into harmful and cigarette advertising is now seen by many as something immoral. And it is hard to imagine that in the middle of the last century, this product was moving with such panache.
Brands such as Lucky Strike, Camel, Viceroy used in advertising not just images of ordinary consumers, and, importantly, doctors and athletes. Cigarettes were presented not only as a way to relax, get a charge of vivacity, but also as a tool capable of positively affect the condition of the body.
For example, the Camel brand has repeatedly said that cigarette smoking during and after meals may contribute to a better absorption of food. Here are some examples of advertising known brands of cigarettes half a century ago.