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JTI Launches Cigarettes With Less Smell

| Tobacco News | November 11, 2014

Design packs for Winston XStyle has been developed by the French agency Dragon Rouge

Japan Tobacco International (JTI) has introduced a novelty from Winston – Winston XStyle. These are compact cigarettes with charcoal filter, mouthpiece of particularly refined taste. The secret – technology LSS, which helps to reduce odor intensity of tobacco smoke.

Running Winston XStyle was a continuation of the line XS. Getting her to put cigarettes Winston XS. “Today, the development of a premium line of XS, created specifically for open new trends and trends of today’s consumers and combines innovative technology, modern design and quality of the famous Winston, – one of the strategic directions of promotion Winston in Russia”, – said the director of the Winston brand Dmitry Isakov .

Winston XStyle pack has rounded edges of the front panel, embossed three-dimensional textures and special cutting of the inner frame with a picture of a silver eagle. The new product is available in two variants taste – Winston XStyle Blue (with a content of 6 mg of resin, 0.5 mg of nicotine per cigarette) and Winston XStyle Silver (with a content of 4 mg resin; 0.3 mg nicotine per cigarette). Deliveries of the new cigarettes in retail outlets Russia began with the first week of November 2011.

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